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Leonardo Moreno

Key considerations to improve the reading experience.

Illustration about a grid for typography
Illustration about a grid for typography

Typography involves the arranging and selection of types to make written language legible. It is an art form that has been around for centuries, ever since man invented writing. Although typography brings complicated decisions for many UI designers, the investment of time that we could dedicate to this motif will be valuable to make a design more outstanding.

According to the landmark, 1928 book, The New Typography by Jan Tschichold, the most important characteristics when incorporating a typeface is clarity and readability. However, other less functional aspects such as emotional expression, that is, their mood or style, come to have…


Composition, balance, and how to manage a good structure.

Representation of three app layouts
Representation of three app layouts

The layout is the structure that supports the visual components of an interface. It works opening the paths where the sight can shift to group, rank and make sense of the information. It also helps the content to highlight what is the most important data on the site. The layout function, thus, is invisible to the user but relevant to navigation.

A good layout design relates to objectives, reflected in a good user experience. That is why we can say that a correct layout makes the user find what he is looking for. …


Simple rules to get a professional color scheme.

Color is a sensory impression that the eyes perceive from the light, translating in a diverse form of concepts and emotions. For artists, its correct manipulation has been of great importance, so it has been theorized in many ways and with different methods throughout history.

Painting, printing, photography, graphic design and interface design use color theory to evoke specific ideas and concepts, taking advantage of the non-verbal capacity of color as opposed to other slower forms of communication.

In interface design, color psychology is used to influence the perceptions a user may have, from reinforcing brand recognition to generating more…


Concept, resources and its importance in design

Website illustration with focus on hierarchy levels of the components
Website illustration with focus on hierarchy levels of the components

Visual hierarchy is the order in which the user process information by importance. In interface design, like in any other form of design, this concept is necessary to be functional at sight. With the correct use of hierarchy, the mind can group and prioritize elements to give them a specific order, which facilitates the understanding of what you want to communicate and the sense of achievement by the user.

A regular problem in interface design is the excessive use of elements or components scattered on the screen, which if not placed through a correct hierarchy, generate disorder and greater effort…

Leonardo Moreno

Product Designer @Yalo. Writing about design. Based in Lima, Peru. Watch my work at www.leonardoxmoreno.com 🥽

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